Capacity Building in Cultural Communication

Resilience Through Equity and Cultural Inclusion

We have a responsibility to serve every person.

In crisis planning, we can’t serve every person if every person isn’t included in the process. This means policies, programs, and communications outreach across public and private sectors and throughout the communities need to be created to ensure all diverse populations and stakeholders understand their risks and areas of opportunity.

What is culture and why is it important

What is culture and why is it important?

Most people think of culture as art or music or food or clothing. But culture is more than the surface-level that we see. 

Culture is like an iceberg – most of it is underwater, hidden from view.

Culture is the combination of unique characteristics of any group of people defined by race, gender, religion, sexual orientation, generation, socioeconomic status, access and functional needs, and more. And, although a popular buzzword right now, “cultural competence” is crucial to successful resilience.

Cultural Competence means being able to see, understand, communicate, build trust, and collaborate with every person in a community. It is inclusion in action.


The Frew Group builds communities that are resilient, not just when disaster strikes but every day.

We’re in your corner. Throughout the planning process, we intentionally build your capacity through skills building, knowledge advising and coaching. We achieve sustainable results. 

The Frew Group develops effective strategies to critical and timely issues that often serve as barriers to meeting the needs of all. We help you address the growing issues of changing ecosystems, emergency management, community development, and organizational challenges.

Our focus extends beyond safety to improving business and organizational policies, industry footprint, and engagement with diverse populations and communities by building organizational diversity and inclusion plans and outreach strategies.

We make your resilience efforts more effective and cost-effective and help you avoid or reduce the risk of lost lives, lost property, lost resources, and lawsuits.


diversity, equity and cultural inclusion

Blind spots in diversity, equity and cultural inclusion lead to fail points

We all have blind spots, things we don’t know and may not have even known we needed to look for. Your organization or agency likely has blind spots preventing you from being as effective as you could be. But the problem with blind spots is they can lead to fail points.

This creates social disasters on its own. Or it turns disasters into catastrophes like we saw with Hurricane Katrina or more recently with the California wildfires, where a lack of inclusive planning led to the deaths of highly vulnerable people.

Cultural differences can cause miscommunication. The challenge is often that we do not see things the way they are, we see things the way we are.