Strategic Communications | Services

Strategic Communications | Services
 

  • Risk and Crisis Communications
    Preparing for and responding to risk issues and disasters through traditional, digital and social media is critical for staying relevant and timely. We provide strategic counsel to help you prepare for unforeseen events, navigate an unfolding situation, and execute communications during a difficult event, emergency or disaster.  We help you reach and connect with your key stakeholders and constituencies through a wide range of channels, platforms and strategic approaches.

    For most, addressing cultural challenges is a major outreach challenge. We craft cross-cultural communications to successfully reach and engage with diverse audiences, particularly those with special needs and considerations. Our specialization in social media for emergency management compliments our decades of experience in traditional and digital crisis communications and disaster management.

  • Communications Strategy and Tactical Planning
    We believe high touch rules! Our team develops external and internal communication strategies that broaden reach and expand organizational impact. Helping you build solid relationships and industry positioning. Through close collaboration, we guide your critical conversations and build online and offline presence. We help you develop and execute communications and external relations plans in support of your priority partnerships, policies and philosophies.

    Knowledge and experience are powerful! We’ll collaborate to craft a unified strategy based on evidence-based best practices and methodologies, applying lesson learned and the wisdom of key stakeholders. Our goal is to align your communications outreach practices with your organizational or brand objectives, business goals and overall strategy.

    Our team believes in the wisdom of the journalists’ rules—identify who you need to reach. What you need to say. Where it needs to go. Why you need to say it. When it needs to be said. And how it needs to be said. We often use these types of guides to help you communicate clearly and simply.

  • Social Media
    Communication technologies are rapidly evolving, driving a movement to on-line conversations and use of mobile technologies.  Social media is increasingly empowering individuals, communities and organizations to be able to both produce and consume content. Social media permits wider (or more targeted) geographic reach, greater audience penetration, and rapid real-time information exchange. The result is greater situational awareness, rapid reporting and effective decision-making.

    The Frew Group is expert in integrating and implementing social media strategies. Facebook, Twitter and other “game changers” such as data visualization are core to our outreach, especially to unique populations groups, ages and geographical locations. We strategically and tactically expand your online presence. Building you as a thought leader. Evaluating and monitoring for course corrections if needed.

  • Awareness & Outreach Campaigns
    Community, corporate or customer—every audience is unique.  Our strength is our commitment to outreach that embraces diversity and inclusiveness. We help create messages and products to grow your presence, build awareness in key, targeted constituencies. Using socio-culturally appropriate strategies, languages and distribution approaches, TFG integrates new and traditional approaches to assist you in being relevant to your target audiences.

    We guide you through the design and implementation of effective, socially sensitive outreach—whether it is built upon traditional approaches or based on mobile technologies.  Addressing such issues as culture and gender, our team is especially dedicated to empower you to reach those considered high risk, vulnerable and have special needs.

  • Media Production
    Our storytellers are media producers who tap into many tools to tell your story. Most organizations can no longer afford to hire a variety of specialists. Our team is passionate about all types of content, and not stove-piped by using either traditional or new media. Writing. Photography. Video. Graphics. Embracing new technologies, we can combine text, audio, video and photography.
    • Picture This
      Photography: Whether it’s using high-end cameras or camera phones–we capture it.  We delight in the image and in using creative filters and apps to economically give it a special look. (Think Instagram or Pinterest.)

    • Click It 
      Content: Building reputation means talking story–proactively joining the on-line conversation. We write to gain clicks and build rankings.  Thought leadership is king.  Our goal is to expand your reach, encourage clicks, and drive your target community straight to your virtual door.

    • 3-2-1 Action 
      Video: We believe in the poetry of the moving image. By using new tools such as iPhone and iMovie you can now economically tell a quality visual story. If you need top end production, we can bring it to you, through our trusted team partners.

    • Sound Check
      Podcasts: Communicate through audio only such as podcasts, capturing important events as interviews or perspectives. Give a shoutout about what your organization or company has recently accomplished and is striving to get done doing through this powerful outreach tool.

     

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