#Isaac: A Testimony to Digital Outreach

Posted by on Sep 5, 2012 in #SMEM, Communications Outreach, Emergency Management, FEMA, Risk Reduction, Social Media | 1 comment

#Isaac: A Testimony to Digital Outreach

“Please share.” This clear call-to-action by the Federal Emergency Management Agency (FEMA) on their social media sites is proving that in responding to Hurricane Isaac the agency is learning about and applying the power of social media. The agency, and even Administrator Craig Fugate himself, has been proactively spreading timely, critical information through an ongoing stream of Facebook (facebook.com/FEMA) and Twitter (@FEMA) posts. Impacted citizens, agencies and organizations are continuing to communicate regularly on everything from situational updates and location of food banks to recovery guidance.  

What is most encouraging is how the online engagement by FEMA, City of New Orleans (@nolaready) and key partners such as the American Red Cross (@Redcross) has been being actively supported and enriched by volunteer technical communities such as the nonprofit organization Humanity Road (HumanityRoad.org @humanityroad), whose volunteers are geographically spread across the nation and around the world.  These are innovative partnerships urgently needed, important milestones in public and private collaboration. Communities have begun moving into new response and recovery challenges. The residents of New Orleans and the Gulf Coast region are receiving a continual flow of  information through these online platforms that support timely information distribution and exchange. 

September is here, and the nation has entered National Preparedness Month, a time for outreach and encouragement to prepare and take steps to reduce our disaster risks. I don’t know about you but I’m watching (and supporting) to see the new innovative ways in which communities across the countries are joining FEMA, the Red Cross and nonprofits to further embrace the power of social media. Stay tuned!


Federal Emergency Management Agency (FEMA)

Administrator Fugate | Federal Emergency Management Agency (FEMA)

American Red Cross

Disaster Newsroom 
Shelter Map
Apps for your Phone/Tablet

City of New Orleans

Social Media for Emergency Management | SM4EM



One Comment

  1. This proves that in our modern society, social media can be the difference between life and death. I hope that Westernized countries can help push social media harder into countries prone to devastation – namely underdeveloped and unprepared countries.

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